Thursday, February 6, 2014

Reasons not to sell your home on your own

Before trying to sell your home on your own, consider some reasons it may make sense to higher a Realtor:

Dealing with negotiations

You will not just negotiate with  buyers on the price of your home.  You will deal with their agent, their attorney, their home inspector (if there are issues with the home which there always are) , the appraiser (if he/she questions the value), and the buyer's bank.

Internet exposure

These days almost ALL buyers start shopping for a home online (about 92%).  Sure, you can throw it on MLS or Craigslist, but a good agent pays good money for premier space on popular sites like, Trulia, and Zillow.  Trulia and Zillow are among the top apps for real estate searches in the United States.  To put it into perspective, here is where buyers find the home they actually purchase:
  • 43% on the internet
  • 9% from a yard sign
  • 1% from newspapers
Having a strong internet strategy is an integral part of marketing your home.

FSBO'ing has become increasingly difficult

Since industry regulations have become tighter in the past few years, the paperwork involved in selling and buying a home has increased dramatically. This is one reason that the number of FSBO's have dropped 10% in the past 20 years.

You will walk away with more money using an agent.....really!

Homeowners believe that they will save the real estate commission by selling on their own.  The catch?  Most buyers looking at FSBO's are looking because they believe they can save that amount off asking price because you are not paying a real estate commission.  Note: People are usually more likely to FSBO in markets with lower price points.

In conclusion: Before trying to take on the task of selling your home on your own sit down with a Realtor and know all of your options.   You will most likely end up saving time, money and a lot of headaches.
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