Thursday, February 13, 2014

Selling a "hard to sell" home

If you’ve been waiting for your home to sell, it’s time to dig a little deeper to find out why you have had to wait. There are plenty of reasons houses don’t sell, most of which you might not have control over, but these two problems are an easy fix:

Price it Right

Overpricing your home is one of the most common real estate mistakes.  It can be difficult to separate emotions from the facts about a home’s worth, so some owners make their asking price way too high for the market based on sentimental value rather than monetary value. Some sellers price their homes based on the amount they need to pay off the mortgage and walk away with a good down payment on a new home, but unfortunately that is not a good strategy either.
Your home is worth what someone will pay for it. The best way to get an idea about that number is to compare recent sale prices of homes like yours in your area. A real estate agent can do that research by doing a comparative market analysis (CMA). A CMA will help you set a price that will bring in buyers.

Get it "show" ready

Another area to consider is your home itself. If it isn’t "show"ready by the time the for-sale sign goes up , there’s work to be done! First, get rid of clutter; you don’t want potential buyers to be so distracted by dust bunnies or nick knacks that they miss out on  your home’s best features.
And speaking of your home’s best features, it is not some odd painting or decoration that you love.  Everyone has different taste, so ditch the extra "stuff."  You want to make it easy as possible for buyers to picture your house as their home and that can’t happen until you have a a blank canvas. That means put away your personal effects and make room for the buyer’s imagination.
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